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About Me
Hello! Since 2000 I’ve been working with major brands to get things done. From proposition development to go‑to‑market delivery, I bring deep experience in customer‑centric marketing with a corporate edge. I help businesses sharpen their value propositions, simplify journeys, and deliver strategies that drive real growth.
A few brands I have worked for and with
Customer First. Insight Led. Strategy that sticks.
BT Sport to TNT Sports Rebrand
Led the GTM strategy and roadmap for the rebrand across BT, EE, and PlusNet, reaching 2.1M customers.
· Worked closely with Warner Bros. Discovery to shape joint proposition strategy and deliver commercial outcomes
· Defined acquisition, retention, and engagement strategy
· Set KPIs to track success and implement mitigations
· Improved customer journeys using insight
UCAS Apprenticeship Service
Led the product development and launch of UCAS’s apprenticeship service, supporting students, employers, and providers.
· Conducted insight and analysis of customer needs (students, employers, teachers, parents)
· Set up employer forum with major apprenticeship providers
· Defined end‑to‑end high‑level requirements and business case
· Engaged senior stakeholders to secure alignment and support
· Led third‑party tender to select partner to build the service